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Team: Ina Lile & Nuno Moreira
Timeline: 2 weeks
My role: UX & UI Design
Platforms: iOS & Android
Tools: Figma, Adobe CC, Miro, Notion
Challenge:
To design a wellness app that promotes the health of its users
Result:
A yoga app that uses motion tracking to help users correct their posture during their practice
Summary:
The user research was focused on people living in Berlin, who practice yoga. Market research was essential to understand why most fitness apps fail to keep their users engaged to the activity. The personas claim uncertainty whether they are doing the exercises correctly during their yoga practice. FlowMo aims to promote joy for the activity while providing real-time feedback on the posture of the users.
Defining the problem
Primary persona
Secondary persona
User journey map
Problem & Hypothesis
UX strategy blueprint
Quantitative results
Interviewed users
Solving the problem
Mid-fi prototype
Visual analysis
Desirability Testing
Moodboard
Design system
Ideation
MoSCoW method
Sitemap
Hi-fi prototype
Landing page